The Story

Hello! I’m Colleen Starr, the designer and doodler behind this happy-paper-goods-shop. I am a right-brained, coffee-fueled, comic-loving paper enthusiast from “The Heart of It All”, Ohio. I graduated with a BFA in Graphic Design and began a career as a web designer. With a love of lettering, pretty paper and puns, I started designing greeting cards on the side. A few sales later, I was hooked!

Pinwheel cards are made to embrace the really-real moments of life and send all the feels to your favorite humans. I try to create each card with a phrase that makes you giggle and an illustration that makes you smile. With bright fresh colors and sweet little lettering, Pinwheel cards are sure to brighten your mailbox.

Each Pinwheel good starts in my Cincinnati studio, where they are dreamt up and hand-lettered by me. Orders are processed, packaged (with lots of coffee and bubbly water) and shipped straight to you! Pinwheel greetings are printed locally in Cincinnati using eco-friendly materials whenever possible.

I launched my first line at the National Stationery Show in 2017. I’ve since partnered with Paper Source, Papyrus and Trader Joe’s to get Pinwheel goods out into the world.

Give our greetings a whirl!

Made In Ohio


Concious Giving


Giving Back

When you mail a Pinwheel card, you are also sending love to organizations like the National Organization for Women, the Loveland Foundation, the ACLU and Imagine1Day.

Our Materials

We are constantly looking for ways to make our products and packaging more eco-friendly. Our 2 paper options are 100% post-consumer material or FSC / Rainforest Alliance Certified. Our envelopes, mailers, and right down to our shipping labels are made with 100% post-consumer content. Our tote bags are printed by the wonderful ECOBAGS. We are currently on the hunt for alternatives for our card sleeves and boxes that are able to hold up for our retailers.